How Much Does a Professional Website Cost in 2026?

Why do prices vary so much?

When looking to build a website, prices can range from €0 to €50,000. This huge range is explained by fundamental differences in quality, technology and what is actually delivered.

Here's an honest overview of market rates in 2026.

Main types of websites and their real costs

Showcase website (SME / tradesperson / freelancer)

• Wix / Squarespace DIY: €0 to €30/month, but your time, a generic design, mediocre performance and limited SEO
• WordPress with template: €300 to €800, security risks, paid plugins, variable performance
• Custom showcase website: €800 to €2,500, clean code, ultra-fast, optimal technical SEO, unique design

E-commerce website

• Shopify: €30 to €300/month + commissions, simple but limited and costly long-term
• WooCommerce: €500 to €2,000 + hosting + plugins, more flexible but more complex to maintain
• Custom e-commerce: €3,000 to €15,000, scalable platform, zero commission, optimized user experience

Web application / SaaS

• Simple MVP: €3,000 to €8,000
• Full SaaS platform: €10,000 to €50,000+

What justifies the price of a custom website

A professional showcase website at €1,200 typically includes:

• Analysis of your local market and competition
• Custom design in your brand colors
• Optimized development (PageSpeed score 90+)
• Complete technical SEO (tags, schema, sitemap)
• Secure contact form, SSL, hosting configured
• Training on site management

Hidden costs to anticipate

• Hosting: €5 to €50/month depending on needs
• Domain name: €10 to €20/year
• Maintenance: €50 to €200/month for updates and security
• Content: writing, photos, videos (if you don't provide them)

Conclusion

A website is an investment, not an expense. A €1,200 site that generates 2 new clients per month pays for itself within weeks. The real cost of a bad website is the clients you're not capturing.